Would you be a model or actor in an advertisement that connotes fat is bad, when you’re doing plus-size modelling as an occupation?
These models look like plus-size models. Yet they’re appearing in an advertisement that does not celebrate their bodies. It is a Brazilian advertisement for a low-fat yoghurt brand. Its tagline says:
Forget about it. Men’s preference will never change. Fit Light Yogurt.
The tagline suggests that fat is not what men want. Fat therefore is bad. Fat therefore is not something women should aspire to be. Therefore women should eat something that’s not high in fat so they won’t be fat.
Could be wrong about the models being plus-size models, but the question remains. Would you represent something whose ideals are the opposite of yours?
This isn’t like a fat woman who appears with a ‘before’ and ‘after’ picture in a slimming centre advertisement. That fat woman believes that she shouldn’t stay fat and she has done something about the situation. These ads are suggesting fat is bad. These models are fat. Why do they want to appear in an advertisement that disapproves of what they are then?
It’ll be like if you’re naturally skinny and have been offered to model in an advertisement of a milkshake that promotes weight gain so you wouldn’t be stick-thin. If you’re fine being skinny, why would you represent something that thinks you’re not fine for being skinny?
Do we have to compromise our beliefs to earn a living? More importantly, is it okay? Does it lessen our beliefs by doing so?