Just got back from the Advertising class tutorial and am still so psyched up that lunch right now is taking a back seat to blog about it!
Alright. Everybody knows what an ad is, right? You’d know how an ad would look like, won’t you?
So if you see an obituary with a company logo on it, would you consider that an ad?
If you see a full-page recruitment in the classifieds, would you consider that an ad?
If you see another full-page something, congratulating the King for his coronation and at the bottom showing the logo of the government, would you consider that an ad?
If you read a review in a newspaper talking about the latest restaurant in town (or similarly a write-up of the latest products), would you consider that an ad?
For the first three questions have shot at you (poor reader 😀 ). the answer is yes, they are considered ads, simply because of the presence of the company’s logo and association in it.
The fourth one, however, is quite ambiguous. Many classmates in the tutorial agreed that it’s an ad, on the basis that it promotes the product even though it is an article by the newspaper.
This, however, self disagree. Self’s argument was that the reporter was not paid to write an article about the restaurant. There were some people refuting that basis, talking about their experience having known reporters to have been paid to write about their restaurant and giving them free food for a good review. That point aside (because that is not supposed to happen technically, so no point speculating), still disagree that a review is an ad, but don’t deny it’s a form of advertising, or rather promoting.
Can’t see how a review is an advertisement, because the objective is not to advertise but to inform! A review is done for the benefit of the readers rather than the party selling a product or a service. It just so happens that a review benefits both parties, that’s all! (That is, if the review is good.) How does make it an advertisement per se? Because if you go by that train of thought, then a girl telling her girlfriends to buy a certain brand of lip gloss would considered advertising. But it’s not! There is a difference between advertising as a noun and advertising as a verb. In said case, the girl was promoting in the form of personal approval, but it’s done for the benefit of her friends and not because she has anything to gain from it!
And yet, it is a form of promotion…
Come debate with sulz!