Although ads are ephemeral in that each one is short-lived, their effects are longstanding and cumulative: they leave traces of themselves behind, which combine to form a body of messages about the culture that produced them. These messages can then function both to reflect and to construct cultural values.
– A. Goddard, Language of Advertising: Written Texts
This came from self’s class about the use of language in advertising. Besides advertising, this perception can also be true when it comes to mindsets, don’t you think?
To think, concepts like racism, size discrimination, sex discrimination, they all (theoretically) could have from one person, then multiplied and multiplied…
The power of words, indeed!