“The quality of many popular blogs have diminished due to an attempt to post frequently. Don’t do it. I haven’t posted for some time now in my other blog. I think it is very good that I don’t waste my readers’ time by some low quality post.”
“I think if the quality of your posts remain high, people will keep checking back to find out if there’s something new…or maybe taking the opportunity to go through older, archived postings, some of the essays and stories I’ve loaded on my site. I don’t want to insult their intelligence with inane chatter. I have more respect for them than that…”
“I agree completely – I now publish only if there’s something worthwile. The regularity be damned – from my polls and subscription no., i know people care about quality more than quantity.”
This post, along with the majority of the comments received, believes that you shouldn’t post unless you have something worthy to be read. So if it means 1 good post in 3 weeks versus a dozen posts in the same period but doesn’t stimulate you mentally, the blogger and most of the commenters would prefer the former.
Of course, ideally we bloggers and readers of blogs would want a good balance between quantity and quality. But if have to choose between the two, personally would choose quantity over quality, on certain bases:
1. If you’re a good blogger or writer, even talking about the most mundane of topics can be interesting to read. It’s not necessarily what you write, but how you write it. Something that may not be interesting in the words of another blogger, can be appealing to your readers because of the way you have written it.
2. If you have a steady readership, it means that what you write appeals to them. Which means they are interested in what you have to say. Which means they expect something new from you each time they visit your blog. While loyal readers will wait patiently for your next stimulating post, newcomers will not be so inclined. While you wait for inspiration to strike you, there are plenty of other read-worthy bloggers who can and are entertaining them. In the long run, quantity helps to build a stronger readership base.
3. What may seem to be less than quality may not be to your readers. While self’s blogging experience is little less than 2 years, but have been blogging frequent enough to realise that some posts, which had initially thought would generate lots of comments and hits, turned out to be the exact opposite. And while the one had written in a rather slipshod manner in comparison, received more comments and made the post more interesting with the contribution of commenters!
4. Every blogger has his or her own personal standard when it comes to their blogs’ material. If you feel what you’ve written meets your standard, you shouldn’t worry too much whether it meets your readers’ standard. After all, didn’t the same standard you set yourself before was what brought the readers in? That’s why readership loyalty is so important. You may churn out what may be a lousy post to your readers in comparison to what you feel were your best ones, but they will read it and encourage you anyway. Because bloggers are human – you can’t perform every single time. Even the best of sportsmen have bad days sometimes! You don’t have to wow your readers with every post; but it’s important that you connect with them, even if it’s on a rather superficial level.
5. Out of 10 (seemingly) mediocre posts, 1 or 2 can actually be a gem without you realising it. Case in point: read no. 3 again. Am not suggesting that you lower your personal standards to please your frequent readers. Am suggesting that you make an effort to write more. After all, the more you write, the better you get. If you read the archives of bloggerdygook, have written significantly less at the beginning than now. That’s because at the beginning of self’s blogging exploits, have not discovered self’s blogging style and niche. There is very much a difference between the things have written before and the things am writing about now. So in a way, quantity helps you to build quality, over time.
But really, what is quality and what is quantity differs in each individual. One blogger may feel posting once a week is frequent enough. Another blogger may think 3 times is not frequent enough. If you feel comfortable posting comparatively less than other more frequent bloggers, that’s fine. If you’ve got quality, readers will come in time and grow with you. However, do not underestimate the power of quantity. If you’re looking to expand your readership, this is an important factor to draw the newcomers to become regular readers.
Because don’t you think that quantity is a kind of quality too?
Check out Desiderata for Bloggers. Perhaps it may enlighten you on which to focus; quantity or quality. 😉